Small Business

Google unveils new ad tools and updates for mobile app developers

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit,…

10 months ago

Google updates its page experience docs to clarify ranking signals

Google has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking…

10 months ago

TikTok reportedly developing new app to rival Instagram

TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to…

10 months ago

Microsoft Ads introduces faster and easier access to performance data

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…

10 months ago

Apple testing new tool for optimizing App Store ads

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to…

10 months ago

6 tips for better PPC ad copy

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential.…

10 months ago

Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…

10 months ago

What we’re seeing a week into the Google March 2024 core and spam updates

We are now just about a week into the Google March 2024 core and spam updates, and boy, has it…

10 months ago

Internal link building for an E-E-A-T-focused content strategy

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however,…

10 months ago

Microsoft Ads expands Copilot to more advertisers

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that…

10 months ago