Categories: Digital Marketing

Flutterwave’s COO leaves fintech giant after several other high-profile exits

Flutterwave’s chief operating officer, Bode Abifarin, has left Africa’s largest startup after six years of leading the startup’s operations, in the latest high-profile exit from the payments giant.

“It’s been a cocktail of highs, lows, victories and failures, hitting milestones, losing milestones, all wrapped up in a story of resilience with the ultimate satisfaction of solving payment problems for our customers,” Abifarin wrote in a LinkedIn post on Tuesday.

Her resignation comes after other high-profile employees like Oneal Bhambani, the former chief financial officer, and Ted Oladele, a former vice president of design and innovation, left the company in recent months. Jimmy Ku, the company’s head of growth for the United States, also left the company in February.

Abifarin joined Flutterwave after 15 years at KPMG Nigeria, where she was an associate director. With almost two decades of experience, she built Flutterwave’s operations, including internal processes, as it attained unicorn status and helped steady the ship through a series of allegations against its leadership in 2022.

“Since our inception, Bode has been the heartbeat of our operations, infusing her passion and dedication into every aspect at Flutterwave,” Gbenga Agboola, Flutterwave’s CEO, said in a LinkedIn post. She will “continue to nurture new businesses” and “focus on building, teaching and education,” after leaving Flutterwave.

Abifarin’s exit comes as the payment giant touts itself as an IPO candidate with a rumoured listing that has been in the works since 2022.

Although the recent exit of high-profile employees raises questions about these stock listing plans, the startup has made progress on other fronts. After a tumultuous fraud allegation by Kenyan authorities, Flutterwave has been cleared of financial impropriety in the East African country, which threatened to dent its reputation. The startup also hired five new executives across its risk, compliance, and expansion departments one month after Bhambani left the company.

Two weeks ago, Flutterwave also added a new board member, Nigerian architect Olajumoke Adenowo, as part of its efforts to drive its international expansion strategy. The startup is also reassessing its product strategy. Last year, it relaunched its international remittances product, Send App, and launched other offerings to help local businesses swap international currencies. Last week, the company shut down the struggling Barter, a virtual card and international payments service it launched in 2017, as it trimmed its focus on the more successful Send App, which has fueled growth.

Get the best African tech newsletters in your inbox

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Share
Published by
ObadeYemi

Recent Posts

These marketing KPIs will help you predict and scale revenue growth by 10x

As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict…

1 hour ago

Why Fincra is teaming up with Reap to speed up Africa–Asia transactions

Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap,…

18 hours ago

6 effective re-engagement emails to get your customers back

Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty…

1 day ago

AI market research tools: The top 7 your marketing strategy needs

Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry…

1 day ago

Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash…

1 day ago

7 African startups reimagining fintech, freight, and forex trading

Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous…

3 days ago