Google Ads now limits country-level location exclusions

Google Ads started limiting country-level location exclusion to 120 entities.

Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit.

Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X:

  • “I have an exclusion list (all countries but US, or Australia etc.) and have always been able to just plug it in until today.”

The agency then shared a screenshot of the warning notification sent by Google when you surpass the 120-country limit:

What Google is saying? Google Ads Liaison Officer Ginny Marvin said on X:

  • “You will see this notification if you try to add more than approximately 120 country level location exclusions. The aim is to simplify location targeting workflows, and we recommend using positive geographic targeting instead.”

Why we care. Google’s guidelines state that where your ads shouldn’t appear is just as crucial for campaign success as where they should appear, so removing advertisers’ control to limit locations may cause concern. However, advertisers looking to exclude locations they haven’t previously targeted need not worry, as Google notes:

  • “There’s no need to exclude areas that you haven’t already targeted — your ads won’t be shown in places unless you explicitly target them.”

Get the daily newsletter search marketers rely on.


See terms.


Deep dive. Read Google’s guide to excluding ads from geographic locations for more information.

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Share
Published by
ObadeYemi

Recent Posts

Moniepoint bets $7.39 million on London expansion in UK remittance push

Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK…

17 hours ago

Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead…

17 hours ago

Why brands should stop overlooking their most powerful influencers: customers

Every January, I sit down to write my predictions for the year ahead in social…

17 hours ago

It’s all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging…

1 day ago

Content marketing vs inbound marketing (& why they both still matter)

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the…

1 day ago

Here’s exactly how the HubSpot blog team uses AI

I’m going to be real with you: I’m exhausted. We blinked, and it felt like…

1 day ago