Google Ads started limiting country-level location exclusion to 120 entities.
Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit.
Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X:
The agency then shared a screenshot of the warning notification sent by Google when you surpass the 120-country limit:
What Google is saying? Google Ads Liaison Officer Ginny Marvin said on X:
Why we care. Google’s guidelines state that where your ads shouldn’t appear is just as crucial for campaign success as where they should appear, so removing advertisers’ control to limit locations may cause concern. However, advertisers looking to exclude locations they haven’t previously targeted need not worry, as Google notes:
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Deep dive. Read Google’s guide to excluding ads from geographic locations for more information.
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