Google Analytics 4 launches default Google Ads report

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section.

To access this report, you need to link your GA4 profile with your Google Ads account

Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively.

First spotted: The report was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X:

To locate this report, go to the Advertising section, navigate to “Performance”, and click on “Google Ads”.

What Google is saying. Google confirmed the new report to Search Engine Land, explaining it’s part of its Advertising workspace update. A spokesperson recently confirmed:

• “If you currently run ads campaigns or monetize your properties with ads, make sure your ads accounts are linked to continue getting these actionable insights. If no account is linked, you will see a page that prompts you to link to an ads or publisher account.”

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Deep dive. Read our GA4 Advertising workspace update report for more information.