Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses.
The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden.
What the lawsuit is saying. A statement issued by the media groups’ lawyers Geradin Partners and Stek said:
What Google is saying. Google denies the allegations and has described them as “speculative and opportunistic” per Reuters. The company said in a statement:
TIming. This lawsuit follows the French competition authority imposing a $238 million fine on Google for its ad tech business in 2021, as well as the charges brought by the European Commission last year, both of which are referenced in the media groups’ claim.
Dutch court. The group chose to file the lawsuit in a Dutch court because the country is well-known for handling antitrust damages claims in Europe. This decision helps avoid dealing with multiple claims across different European countries.
Get the daily newsletter search marketers rely on.
See terms.
Deep dive. Read our antitrust trial updates article for information on Google’s legal battles in the U.S., where the tech giant is being sued by the U.S. Justice Department.
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools…
Here’s the skinny: email marketing has come a long way in just the past few…
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals,…
Just about anyone can start a business … but what does it take to run…
Learn how to build professional relationships that don't just open doors — but blow them…
Team black or team green? Earlier this year, HBO launched an incredibly moving ad for…