Google Marketing Platform launches new API with enhanced capabilities

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can:

  • Upgrade or downgrade properties between standard and Analytics 360.
  • Link Google Analytics accounts to organizations.

Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization.

Admin update. With this update, organization details are now part of the accounts list in the Admin API, creating a direct connection between the existing Admin API and the new Google Marketing Platform Admin API.

What is Google Marketing Platform? Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. The platform aims to simplify planning, buying, measuring, and optimizing digital media and customer experiences all in one place. According to Google:

  • “Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights and drive better marketing results.

Accessibility. To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications. Companies must ensure they have certified specialists either on their staff or as contractors.

Get the daily newsletter search marketers rely on.


See terms.


Deep dive. Read Google’s announcement in full for more information,

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Share
Published by
ObadeYemi

Recent Posts

Moniepoint bets $7.39 million on London expansion in UK remittance push

Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK…

15 hours ago

Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead…

15 hours ago

Why brands should stop overlooking their most powerful influencers: customers

Every January, I sit down to write my predictions for the year ahead in social…

15 hours ago

It’s all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging…

1 day ago

Content marketing vs inbound marketing (& why they both still matter)

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the…

1 day ago

Here’s exactly how the HubSpot blog team uses AI

I’m going to be real with you: I’m exhausted. We blinked, and it felt like…

1 day ago