Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.”
Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation.
What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting for PMax campaigns in the Google Ads Help Center, a spokesperson replied:
Reaction. Julie F Bacchini, President of Neptune Moon LLC, shared a screenshot of the exchange on X and commented:
Why we care. Advertisers want more transparency in how their campaigns are performing because even though AI can be highly effective, it’s not perfect. And since Google’s products are designed to benefit Google rather than advertisers, many would feel more comfortable having insights to ensure that decisions about their campaign performance prioritize their brands rather than Google.
Get the daily newsletter search marketers rely on.
See terms.
Deep dive. Read the full Google Ads Help Center Q&A for more information.
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools…
Here’s the skinny: email marketing has come a long way in just the past few…
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals,…
Just about anyone can start a business … but what does it take to run…
Learn how to build professional relationships that don't just open doors — but blow them…
Team black or team green? Earlier this year, HBO launched an incredibly moving ad for…