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TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that…
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She asked me to give her a symptom, something ordinary and real. I mentioned a small issue that had lingered…
Sun King, an off-grid solar company with operations across sub-Saharan Africa, has opened its first large-scale manufacturing plant in Kenya’s…
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Nigeria’s informal economy accounts for an estimated 58% of its GDP; however, businesses within the informal sector face challenges when…
As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black…
If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship…
Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based…
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Managing business finances in Africa typically involves using scattered tools: accounting and budgeting softwares, banking and payroll apps, multiple Excel…
In Lagos, where uneven sidewalks and chaotic traffic turn every commute into an obstacle course, getting around can test anyone’s…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven…
You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most…
Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships,…
Email marketing for restaurants can be challenging with all its unique responsibilities. You're managing fluctuating customer traffic, promoting time-sensitive specials…
Email marketing for accounting firms comes with unique challenges. You're dealing with strict compliance requirements, seasonal workload swings during tax…
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