As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two…
Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster,…
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is…
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for…
There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you…
If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there,…
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built…
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM…
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots…
Two weeks after entering administration in March, Kenyan buy-now-pay-later (BNPL) startup Lipa Later co-founder, Eric Muli, tried to raise $5…
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back…
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion.…
Afriex, the Lagos- and San Francisco-based money transfer startup, has expanded into Asia’s three biggest remittance markets—China, India, and Pakistan—to…
In a remote part of Zambia, a heavily pregnant 17-year-old named Chipego arrived at a Catholic-run clinic in Monze District,…
Despite Africa’s immense economic potential—a combined GDP exceeding $3 trillion and a population of over 1.4 billion—just 17% of its…
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic…
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet…
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…