How to add HTML embed codes to your website [quick tip]

13 hours ago
ObadeYemi

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…

How I grew my Substack by 7,000% in less than 3 years without burning out

1 day ago

The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…

Condé Nast marketing leader shares her framework for destroying your imposter syndrome

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When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two…

4 best CRMs for wholesalers in 2025

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Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster,…

4 best CRMs for higher education in 2025

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With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is…

4 best pharma CRMs in 2025

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Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for…

5 best healthcare CRM software in 2025

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There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you…

How to create an editorial calendar [+ free templates]

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If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there,…

5 community-building tips I’ve learned from working in social media, TV, and nonprofits

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For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built…

5 best CRMs for plumbers in 2025

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If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM…

5 best CRMs for publishing companies in 2025

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With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots…

Lipa Later sought $5 million from UK lender two weeks after entering administration

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Two weeks after entering administration in March, Kenyan buy-now-pay-later (BNPL) startup Lipa Later co-founder, Eric Muli, tried to raise $5…

How to start a blog (the right way) and write posts people actually want to read [+ free templates]

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Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back…

The psychology behind clicks: Where digital marketing meets neuroscience

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In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion.…

Afriex expands to Asia to tap booming cross-border payments market

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Afriex, the Lagos- and San Francisco-based money transfer startup, has expanded into Asia’s three biggest remittance markets—China, India, and Pakistan—to…

Duniya Healthcare is digitising medicine supply chains to reach Zambia’s most remote clinics

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In a remote part of Zambia, a heavily pregnant 17-year-old named Chipego arrived at a Catholic-run clinic in Monze District,…

This Mastercard-backed startup says it will be AfCFTA’s implementation engine

4 days ago

Despite Africa’s immense economic potential—a combined GDP exceeding $3 trillion and a population of over 1.4 billion—just 17% of its…

I built my backlink strategy on guest blogging — here’s exactly how it drove results

4 days ago

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic…

What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]

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Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet…

5 best CRMs for cleaning businesses in 2025

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Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…