Moniepoint bets $7.39 million on London expansion in UK remittance push

16 hours ago
ObadeYemi

Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK regulatory filings. Moniepoint Group set…

Loop Marketing strategy: A framework for stellar AI-era growth

16 hours ago

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for…

Why brands should stop overlooking their most powerful influencers: customers

16 hours ago

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And…

It’s all about you

1 day ago

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.…

Content marketing vs inbound marketing (& why they both still matter)

1 day ago

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus…

Here’s exactly how the HubSpot blog team uses AI

1 day ago

I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial…

M-KOPA turns its first-ever profit as revenue surges 66% to $416m

2 days ago

After over a decade of investment and expansion across Africa, M-KOPA has finally turned a profit. The Nairobi-based asset-financing startup…

How to create AI prompts that eliminate bias and increase conversions

2 days ago

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%…

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

2 days ago

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most…

This Nigerian startup wants your DNA to rewrite global medicine

2 days ago

Africa makes up less than 3% of global genome sequencing, a laboratory procedure to determine the entire genetic makeup of…

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

3 days ago

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s…

7 African startups transforming learning, labour, lifestyles, and local trade

5 days ago

7 African startups reinventing healthcare, employee management, e-commerce, and education Startups On Our Radar spotlights African startups solving African challenges…

Car washers in South Africa’s biggest cities can now receive instant digital payments

7 days ago

Street Wallet, a South African cashless payment fintech, has partnered with Plush Car Wash, a popular car care brand, to…

How Generative AI in Search Works: Understanding the Fundamentals

7 days ago

How Generative AI in Search Works: Understanding the Fundamentals Search is no longer just about matching keywords. Before, it was…

Intent Orchestration Explained: Building Content That Guides Users and AI

7 days ago

Intent Orchestration Explained: Building Content That Guides Users and AI For years, SEO was all about keywords. Rankings were fought…

Nigeria’s lenders have dodged credit bureau reporting for years; Lendsqr just made it free

7 days ago

Lendsqr, a Nigerian Lending-as-a-Service (LaaS) startup that serves banks, fintechs, and non-bank lenders, has partnered with CreditRegistry and CRC Credit…

Mali’s OKO raises fresh capital to protect Africa’s farmers from climate shocks

7 days ago

OKO, a Malian climate and agritech startup that provides climate insurance for African farmers, has raised an undisclosed funding round…

Neibar, the app fostering gifting of pre-owned items in African communities

7 days ago

In many parts of Africa, where hand-me-downs and second-hand markets dominate the cyclic ownership of goods, people still discard items…

Why you should build relationships backward (and how)

1 week ago

Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice

1 week ago

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common…