Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign…
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and…
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in…
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven…
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how…
Finding reliable domestic help in Nigeria is often difficult. It is a trust-lacking, informal industry where users rely on word-of-mouth…
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know,…
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026.…
AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to…
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help…
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message…
Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions…
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025…
Micheal Orji, a construction engineer in Lagos, is used to receiving sizable payments from clients. He gets alerts on his…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven…
Valuations are important for tech startups; they determine whether investors can earn a return on their capital and whether a…
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers…
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire…
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and…