Creating a social media strategy in today’s ever-changing digital landscape can be overwhelming. But here's what I learned: It’s also…
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough…
To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots…
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll…
In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers…
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That's why I love…
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital…
Nine years ago, Shola Akinlade, Paystack’s CEO, bet on making online payments frictionless and that bet paid off with a…
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a…
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should…
Creating a marketing project timeline template where everyone knows what they're working on (and when it's due) can help ward…
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately…
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there…
Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping…
During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed…
Nigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the…
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in…
Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With…
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen.…
When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had…