Cardtonic is building a super app for everything gift cards, gadgets, and payments

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ObadeYemi

In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might…

“I started out of circumstance not ambition”: Day 1-1000 of Microware Solutions

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When you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his company, he describes it as…

Fintech apps in Nigeria with competitive interest rates on savings

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Table of contents A few years ago, I kept my savings in a regular bank account. The interest was so…

After turbulent year, Leatherback shifts to enterprise remittance under new leadership

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In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…

Signvrse is pushing for real-time sign language interpretation

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Before the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit to a high school in…

Target audience: How to find yours [+ real-life examples]

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Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…

Signs it’s time to redesign your website [+ 15 steps to follow]

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I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That…

GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $200M ACV in 6 months | James Roth

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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube James Roth is the Chief Revenue…

The GTM Moat Series: In AI, Brand is the Foundation of Your Moat

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Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. This is Part 1 of…

Why blog? The benefits of blogging for business and marketing

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With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…

WordPress essentials: Get started creating, managing, and optimizing your site

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When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…

Craft your best brand voice: Expert tips, examples, and templates

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Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…

Here’s why your next newsletter isn’t going to spam

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At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…

Using AI, these 5 African startups make assistive tech more accessible

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Assistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can…

Should you use AI logo generators for your business? Here’s my honest recommendation

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Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…

The Ultimate Beginners Guide to Adding Schema Markup on Your Website

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If you want your web pages to stand out in Google’s search results, schema markup is one of the most…

Turn FAQs Into Clicks: Add Schema Markup for Better Results

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Turn FAQs Into Clicks: Add Schema Markup for Better Results If you’re publishing helpful content—whether you’re a business, blogger, or…

“You need believers more than résumés”: Day 1-1000 of Pharmarun

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I first met Teniola Adedeji, CEO and co-founder of Pharmarun, at a health tech panel discussing the early days of…

7 African startups rethinking bookings, AI, credits, and commerce to watch

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Startups on Our Radar is a bi-weekly column that highlights emerging startups across Africa taking fresh, unconventional approaches, filling fundamental…

What do investors want to see in African AI startups?

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Every Thursday, Delve Into AI will provide nuanced insights on how the continent’s AI trajectory is shaping up. In this…