Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK regulatory filings. Moniepoint Group set…
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for…
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And…
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.…
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing versus…
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial…
After over a decade of investment and expansion across Africa, M-KOPA has finally turned a profit. The Nairobi-based asset-financing startup…
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%…
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most…
Africa makes up less than 3% of global genome sequencing, a laboratory procedure to determine the entire genetic makeup of…
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s…
7 African startups reinventing healthcare, employee management, e-commerce, and education Startups On Our Radar spotlights African startups solving African challenges…
Street Wallet, a South African cashless payment fintech, has partnered with Plush Car Wash, a popular car care brand, to…
How Generative AI in Search Works: Understanding the Fundamentals Search is no longer just about matching keywords. Before, it was…
Intent Orchestration Explained: Building Content That Guides Users and AI For years, SEO was all about keywords. Rankings were fought…
Lendsqr, a Nigerian Lending-as-a-Service (LaaS) startup that serves banks, fintechs, and non-bank lenders, has partnered with CreditRegistry and CRC Credit…
OKO, a Malian climate and agritech startup that provides climate insurance for African farmers, has raised an undisclosed funding round…
In many parts of Africa, where hand-me-downs and second-hand markets dominate the cyclic ownership of goods, people still discard items…
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common…