Fincra gets South African payments licence to deepen African reach

2 months ago

Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third Party Payments Provider (TPPP) licence…

Startups on Our Radar: 10 African startups rethinking ride-hailing, credits, and banking no one’s talking about yet

2 months ago

Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps,…

KPI dashboards & how to use them in your marketing

2 months ago

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open,…

Creating a B2B buyer journey map in 8 steps

2 months ago

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just…

Forget Photoshop: Google AI Studio is the new editing powerhouse

2 months ago

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there.…

Hydrogen surpasses HabariPay in Q1 profit growth among bank-owned fintechs

2 months ago

Access Holdings’ fintech subsidiary, Hydrogen, has recorded the highest profit growth among Nigerian bank-owned payment companies in the first quarter…

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

2 months ago

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying…

How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

2 months ago

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that…

How AI assistants can make you 10x more productive: A step-by-step guide

2 months ago

Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more…

Why ChatGPT Is Your Creative Wingman — Not Your Replacement

2 months ago

I used to treat ChatGPT like a tool. I’d pop in for quick brainstorming and forget about it for weeks.…

A Step-by-Step Guide to Adding LocalBusiness Schema Markup

2 months ago

A Step-by-Step Guide to Adding LocalBusiness Schema Markup Running a local business and getting it noticed online isn’t as simple…

What makes a good website? Here are 16 things I look at [new data]

2 months ago

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up…

Video is vital to ecommerce marketing — here’s what marketers need to know

2 months ago

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I…

Multi-agent AI systems — how this AI tech stack can power your marketing org

2 months ago

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had…

Digital payments to power Africa’s $1 trillion cross-border market by 2035, Oui Capital says

2 months ago

Africa’s cross-border payments market is projected to surge to $1 trillion by 2035, up from $329 billion in 2025, according…

The best video marketing channels to grow your brand this year

2 months ago

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing…

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

2 months ago

If you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's…

Online advertising: All you need to know

2 months ago

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people…

The most effective types of content on social media in 2025 [new data]

2 months ago

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just…

10 holiday marketing campaign examples + marketing tips

2 months ago

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play…