The most effective types of content on social media in 2025 [new data]

2 months ago

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just…

10 holiday marketing campaign examples + marketing tips

2 months ago

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play…

Turn your power users into creators (and vice versa)

2 months ago

One of the most powerful — but least used — aspects of social media is its ability to turn customers…

How data obsession became MyFoodAngels’ secret sauce in the first 1,000 days

2 months ago

In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the…

We asked customers how they like to communicate with brands [HubSpot blog survey]

2 months ago

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate…

Is Threads losing steam? Here’s what we know [new research]

2 months ago

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five…

Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise

3 months ago

Watu Holdings, a Kenyan buy-now-pay-later startup, reported a sharp 85% drop in profit to $1.2 million (KES157 million) in 2024,…

Day 1–1000: How Sycamore founders built the fintech from a living room

3 months ago

What does it really take to build a startup in Africa—from the first idea to the thousandth day? In Day…

Debunked by AI: The future of misinformation on social

3 months ago

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image…

MTN enters payments market with MoMo Pay targeting cash-heavy informal sector

3 months ago

MTN South Africa has entered the competitive payments market with MoMo Pay, a low-cost digital payment platform designed for informal…

Moniepoint, PalmPay, OmniRetail, Paga make FT Africa’s fastest-growing companies list

3 months ago

Six Nigerian startups—Moniepoint, OmniRetail, PalmPay, Termii, Remedial Health, and Paga—have been listed on the Financial Times’ 2024 ranking of Africa’s…

Roam, M-Kopa top Kenyan firms on FT Africa’s fastest-growing companies list

3 months ago

Three Kenyan startups—Roam Electric AB, M-KOPA Holdings Ltd, and Victory Farms Ltd—have been named among Africa’s fastest-growing companies in the…

How much does AI cost? Here are the industry averages

3 months ago

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution:…

Onafriq appoints former PPRO chief Simon Black as board chair

3 months ago

Onafriq, a pan-African digital payments network, has named Simon Black as chair of the board of its UK holding company…

South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list

3 months ago

Three South African fintech startups, Paymenow, TymeBank, and Omnisient, have been named in the Financial Times (FT) Africa’s Fastest-Growing Companies…

How to boost your marketing game using Threads (Meta’s Twitter rival)

3 months ago

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I…

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

3 months ago

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The…

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards

3 months ago

Nigerian fintechs have had a mixed relationship with cards. In the past, some offered foreign-issued cards like Visa and Mastercard…

10 African startups opening markets, cutting CO2 & seafarming no one’s talking about yet

3 months ago

Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps,…

Kenyan edtech Craydel expands to Rwanda, taps Nigerian talent in Pan-African push

3 months ago

Craydel, a Kenyan edtech that helps students apply to universities abroad, has launched in Rwanda and is expanding its Nigerian…