What Are Common HTTP Redirects and How Do They Work?

4 months ago

Have you ever clicked a link and been taken to a different URL without realizing it? That’s an HTTP redirect…

What is a Soft 404 Error and What to Do About It?

4 months ago

Have you ever been on a website, clicked a link, and landed on a “Page not found” error? That’s a…

How to get sponsored on Instagram [what 500+ social media marketers are looking for]

4 months ago

At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators —…

I tried 8 AI project management tools to see if they’re worth it

4 months ago

Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per…

From Keywords to Conversations: SEO in the Generative Era

4 months ago

From Keywords to Conversations: SEO in the Generative Era Search has always been about connecting people to answers, but the…

How to Get Your Products on Google’s SERP Feature: Popular Products

4 months ago

How to Get Your Products on Google’s SERP Feature: Popular Products When you search for something on Google, the results…

Zimbabwean ChatCash enters the ‘conversational commerce’ chat

4 months ago

In Harare’s informal markets, business happens in social media chatboxes. A grocery vendor takes orders over WhatsApp, a carpenter closes…

12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]

4 months ago

I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to.…

Nigeria’s Approovia takes aim at Microsoft and Oracle with locally built no-code AI stack

4 months ago

Approovia, a Nigerian software startup, is positioning itself as a challenger to global giants like Microsoft, Oracle, and Salesforce with…

Tanzania’s NALA enters Kenya with Equity Bank, Pesalink partnership

4 months ago

Tanzanian fintech NALA has expanded into Kenya through a partnership with Equity Bank and payment utility Pesalink, targeting the country’s…

Spam trigger words: How to keep your emails out of the spam folder

4 months ago

Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was…

How to write an effective communication plan [+ templates]

4 months ago

An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions…

Kenya’s High Court exempts fintechs from VAT in landmark ruling

4 months ago

A Kenyan High Court has ruled that fintechs should be exempt from value-added tax (VAT) on payment services, overturning an…

The future of marketing isn’t humans vs. AI — it’s humans with AI

4 months ago

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…

The AI revolution killed your website traffic. It’s also your biggest opportunity.

4 months ago

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…

On Johannesburg’s streets, traders remain fiercely cash-first

4 months ago

In Johannesburg’s inner city, street traders turn sidewalks into shopfronts. On one side, a woman chops inhloko (cow head), her…

Neexa AI’s Ethan Bampeire on building a startup in Uganda

4 months ago

Uganda has no shortage of hackathons, accelerators, or training programmes for young entrepreneurs. What it lacks is money. “Everyone wants…

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

4 months ago

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am…

Why creator marketing works for any business [Tips from a creator consultant]

4 months ago

It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with…

What are brand identity elements? A marketing pro dives in

4 months ago

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like…