Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and…
Digital lender Tala has laid off 28 employees from its customer operations team, citing a reduced workload due to fewer…
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,…
From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash…
Moniepoint, the Nigerian fintech unicorn, has launched Monieworld, its remittance product that allows UK residents to send money directly from…
Stitch, a South Africa-based payments infrastructure startup founded in 2021, has raised $55 million in a Series B round, bringing…
Stitch, a South Africa-based payments infrastructure startup founded in 2021, has raised $55 million in a Series B round, bringing…
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others…
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search…
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as…
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those…
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on…
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and…
Content Pillars 101: A How-To Guide for Beginners Have you ever written blog posts for your website and found yourself…
One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a…
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest…
Keyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google…
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users…
Umba, a Nairobi-headquartered digital bank with operations in Kenya and Nigeria, has raised a $5 million debt facility to grow…