Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up…
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…
AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split…
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…
In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).…
In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might…
When you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his company, he describes it as…
Table of contents A few years ago, I kept my savings in a regular bank account. The interest was so…
In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…
Before the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit to a high school in…
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube James Roth is the Chief Revenue…
Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. This is Part 1 of…
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…