Turn customers into community members — how community transformed the Gymshark experience

3 months ago

My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black…

OpenAI secretly launched a sales agent — here are the details

3 months ago

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.…

Moniepoint gets approval to acquire 78% stake in Kenya’s Sumac after KopoKopo setback

3 months ago

The Competition Authority of Kenya (CAK) has cleared Nigerian fintech Moniepoint to acquire a 78% stake in Sumac Microfinance Bank,…

How I applied the 95-5 rule to build Gong’s brand from the ground up

3 months ago

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing…

Generative engine optimization: What we know so far

3 months ago

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative…

How one co-founder runs a zero-employee marketing agency with AI tools

3 months ago

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time…

“We made zero revenue in our first three years”: Day 1-1,000 of Izesan!

3 months ago

Few founders dare to take on the challenge of preserving Africa’s linguistic heritage. Anthony Otaigbe is one of them. When…

Fincra gets South African payments licence to deepen African reach

3 months ago

Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third Party Payments Provider (TPPP) licence…

Startups on Our Radar: 10 African startups rethinking ride-hailing, credits, and banking no one’s talking about yet

3 months ago

Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps,…

KPI dashboards & how to use them in your marketing

3 months ago

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open,…

Creating a B2B buyer journey map in 8 steps

3 months ago

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just…

Forget Photoshop: Google AI Studio is the new editing powerhouse

3 months ago

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there.…

Hydrogen surpasses HabariPay in Q1 profit growth among bank-owned fintechs

3 months ago

Access Holdings’ fintech subsidiary, Hydrogen, has recorded the highest profit growth among Nigerian bank-owned payment companies in the first quarter…

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

3 months ago

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying…

How marketers are navigating a possible recession (and advice about what you should do during it) [new data]

3 months ago

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that…

How AI assistants can make you 10x more productive: A step-by-step guide

3 months ago

Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more…

Why ChatGPT Is Your Creative Wingman — Not Your Replacement

3 months ago

I used to treat ChatGPT like a tool. I’d pop in for quick brainstorming and forget about it for weeks.…

A Step-by-Step Guide to Adding LocalBusiness Schema Markup

3 months ago

A Step-by-Step Guide to Adding LocalBusiness Schema Markup Running a local business and getting it noticed online isn’t as simple…

What makes a good website? Here are 16 things I look at [new data]

3 months ago

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up…

Video is vital to ecommerce marketing — here’s what marketers need to know

3 months ago

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I…