Kenyan edtech Craydel expands to Rwanda, taps Nigerian talent in Pan-African push

3 months ago

Craydel, a Kenyan edtech that helps students apply to universities abroad, has launched in Rwanda and is expanding its Nigerian…

How to maintain authenticity in your social media strategy — even with AI

3 months ago

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And…

This South African AI-powered edtech helps students land top jobs

3 months ago

In a country grappling with about 32% unemployment rate and a drop in tech hiring activity due to a persistent…

“Everything is against you”: The first 1,000 days of PaidHR

3 months ago

At last year’s Moonshot event, I met Seye Bandele, CEO of Nigerian HR tech upstart PaidHR for the first time.…

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

3 months ago

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group…

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

3 months ago

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not…

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social

3 months ago

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on…

Don’t fear AI tools — use them to build the life you actually want

3 months ago

When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building…

12 social media trends marketers should watch in 2025 [new data]

3 months ago

It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our…

How to Show Star Ratings in Google Search Using Review Schema Markup

3 months ago

How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny…

16 of the best Facebook ad examples that actually work (and why)

3 months ago

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite…

How to create a landing page with high ROI [+ expert and data-backed tips]

3 months ago

As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing,…

Media planning from the ground up: Everything you need to know

3 months ago

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can…

Content pillars for social media: Reaching your audience with the content they need

3 months ago

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at…

The best social media platforms for video content in 2025 [consumer data]

3 months ago

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop…

CBN licences in Nigeria: types, costs & what fintechs should know

3 months ago

If you’re building a fintech startup in Nigeria, one of the first things you’ll need to figure out is this:…

45 landing page design examples to inspire your own

3 months ago

Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch…

How to plan a seasonal marketing campaign: A 5-step strategy

3 months ago

As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns…

Does Quora work for marketing?

3 months ago

SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take…

Reddit marketing mistakes to avoid in your social media strategy

3 months ago

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it…