Craydel, a Kenyan edtech that helps students apply to universities abroad, has launched in Rwanda and is expanding its Nigerian…
One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And…
In a country grappling with about 32% unemployment rate and a drop in tech hiring activity due to a persistent…
At last year’s Moonshot event, I met Seye Bandele, CEO of Nigerian HR tech upstart PaidHR for the first time.…
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group…
Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not…
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on…
When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building…
It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our…
How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny…
On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite…
As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing,…
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can…
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at…
Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop…
If you’re building a fintech startup in Nigeria, one of the first things you’ll need to figure out is this:…
Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch…
As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns…
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take…
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it…