A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting…
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence…
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human…
Engagement on social media is like mingling at a party. There could be tons of people in the room (read:…
It's rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my…
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to…
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community.…
Want to supercharge your content strategy? Stop overlooking your competitors’ reviews—they’re a goldmine hiding in plain sight. What Competitor Reviews…
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content…
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer…
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during…
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…
I had the pleasure of speaking at the West Linn Historical Society’s Ignite event, where I shared a whirlwind tour…
What if your AI tools could do more than write content—what if they could blast through team silos? That’s precisely…
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed…
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and…
Digital lender Tala has laid off 28 employees from its customer operations team, citing a reduced workload due to fewer…
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,…
From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash…