How to Show Star Ratings in Google Search Using Review Schema Markup

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How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny…

16 of the best Facebook ad examples that actually work (and why)

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On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite…

How to create a landing page with high ROI [+ expert and data-backed tips]

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As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing,…

Media planning from the ground up: Everything you need to know

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I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can…

Content pillars for social media: Reaching your audience with the content they need

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When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at…

The best social media platforms for video content in 2025 [consumer data]

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Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop…

CBN licences in Nigeria: types, costs & what fintechs should know

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If you’re building a fintech startup in Nigeria, one of the first things you’ll need to figure out is this:…

45 landing page design examples to inspire your own

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Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch…

How to plan a seasonal marketing campaign: A 5-step strategy

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As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns…

Does Quora work for marketing?

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SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take…

Reddit marketing mistakes to avoid in your social media strategy

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Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it…

How to Add Organization Schema and Strengthen Your Brand’s Search Presence

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How to Add Organization Schema and Strengthen Your Brand’s Search Presence If you’re looking to improve your site’s SEO with…

Supercharge your productivity with an AI project assistant: A step-by-step approach

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When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly…

Be human or be ignored — why authenticity matters and how my brand helped me launch a business

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I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It…

Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence

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Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social…

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

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Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n…

X (formerly Twitter) vs. Threads: What brands need to know [data]

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We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads.…

The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief

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Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are…

Here are the 24 best lead generation tools + why they matter

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When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,…

The top inclusive marketing trends of 2025, according to Sonia Thompson

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​​Okay. So if you've been around here for more than a little bit, you know that I follow a gluten-free…