With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep…
Modern marketing is less pushy than yesteryear's — and I love that. It’s less about forcing your message on people…
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is…
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…
For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost…
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what…
Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for…
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads,…
Every time I think I have this whole marketing thing down to a science, something changes in the blink of…
Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers…
Carbon, the Nigerian digital bank known for its loans-led approach to banking, has partnered with Verve, the Interswitch-owned card scheme…
When I’m reading a blog post or a long web page, one of my favorite things to do is jump…
“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to…
What Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but…
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they…
Let's get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated…
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never…
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream…
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on…
“If I use AI to write content, isn’t that… cheating?” This question came from a 20+-year veteran copywriter while I…