The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue…
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…
VideoObject is a type of structured data defined by Schema.org that provides search engines with detailed metadata about a video…
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something…
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five…
In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every…
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves…
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,…
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn…
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this…
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding.…
Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say…
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something…
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email…
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief…
At a recent networking event, a writer with 25 years of experience shared that her boss fired her and replaced…
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve…
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and…