The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet…
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it…
I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point.…
Exploring Different Types of Website Structures and and How They Impact UX & SEO Thinking about building a website but…
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big…
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out…
PalmPay, the Nigerian fintech with over 35 million users, has launched its first debit card in partnership with Verve, marking…
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line,…
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can…
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and…
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company…
Creating a social media strategy in today’s ever-changing digital landscape can be overwhelming. But here's what I learned: It’s also…
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough…
To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots…
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I'll…
In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers…
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That's why I love…
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital…
Nine years ago, Shola Akinlade, Paystack’s CEO, bet on making online payments frictionless and that bet paid off with a…
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a…