South African fintech startup SOLmate has doubled its active user base over the past year to about 100,000, driven by…
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A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this…
Oxygen X Finance Company Limited, the digital lending subsidiary of Access Holdings Plc, disbursed ₦152 million ($95,000) in consumer loans…
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs…
As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to…
It’s no secret that content is king. And with more and more channels to keep up with — each requiring…
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two…
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on…
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI…
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays,…
Nigerian lending software startup, Lendsqr, is building an artificial intelligence model that analyses borrowers’ voices and faces to determine if…
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most…
The value of mobile money transactions in Kenya dropped sharply over the 12 months to February 2025, falling by 19.6%…
When I was first setting up my freelance business website, I read tons of articles and social media posts about…
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one…
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter…
You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to…
The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American…
Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use When it comes to setting up a website, one…