I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should…
Creating a marketing project timeline template where everyone knows what they're working on (and when it's due) can help ward…
As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately…
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there…
Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping…
During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed…
Nigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the…
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in…
Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With…
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen.…
When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had…
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and…
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from…
Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to…
Turaco, a Kenyan insurtech company, has spent six years disrupting the underpenetrated insurance market with less than $2 premiums. However,…
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re…
Build a large and diverse audience with an email newsletter with Maria Gharib Email newsletters are all the rage these…
Sycamore, the Nigerian digital lender with ₦10 billion assets under management, has secured a fund manager licence from the Securities…
In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video…