With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing…
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually…
Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is…
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing…
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to…
Kenya’s Office of the Data Protection Commissioner (ODPC) has fined digital lender Whitepath KES 250,000 ($2,000) for violating data privacy…
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before.…
With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep…
Modern marketing is less pushy than yesteryear's — and I love that. It’s less about forcing your message on people…
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is…
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…
For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost…
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what…
Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for…
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads,…
Every time I think I have this whole marketing thing down to a science, something changes in the blink of…
Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers…
Carbon, the Nigerian digital bank known for its loans-led approach to banking, has partnered with Verve, the Interswitch-owned card scheme…