If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
Nigeria has been lobbying Flutterwave, its most valuable startup, to list on the Nigerian Exchange (NGX) since 2023. The government…
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math.…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like…
At the start of my marketing career, I managed two small email lists — one for my beauty blog and…
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had…
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe…
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to…
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising…
Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or…
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative…
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common?…
“If you build it, they will come” worked well in "Field of Dreams.” But, like a lot of marketers, I…
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels…
When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former…
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the…
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page…
I still remember the first time I sat down to write a case study as a SaaS content marketer. The…
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think…