If I was reading a post about request for proposals (RFP), I’d want to get to the point … and…
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from…
Do this to increase customer acquisition for people from underrepresented and underserved communities The other day, my parents went to…
Turaco, a Kenyan insurtech company, has spent six years disrupting the underpenetrated insurance market with less than $2 premiums. However,…
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re…
Build a large and diverse audience with an email newsletter with Maria Gharib Email newsletters are all the rage these…
Sycamore, the Nigerian digital lender with ₦10 billion assets under management, has secured a fund manager licence from the Securities…
In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video…
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing…
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually…
Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is…
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing…
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to…
Kenya’s Office of the Data Protection Commissioner (ODPC) has fined digital lender Whitepath KES 250,000 ($2,000) for violating data privacy…
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…
From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before.…
With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep…
Modern marketing is less pushy than yesteryear's — and I love that. It’s less about forcing your message on people…