As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In…
Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a…
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and…
As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture…
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While…
90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your…
Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in…
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much…
It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO…
Think you're good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other…
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna…
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s…
When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters…
Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliation. The product is…
In 2024, Nigerian fintechs faced significant regulatory pressure, including fines and a six-week ban on onboarding new users due to…
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent…
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to…
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can't believe the marketing…
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…