Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no…
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning…
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what…
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately,…
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…
The words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s…
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…
Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…
Nigeria has been lobbying Flutterwave, its most valuable startup, to list on the Nigerian Exchange (NGX) since 2023. The government…
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math.…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like…
At the start of my marketing career, I managed two small email lists — one for my beauty blog and…
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had…
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe…
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to…
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising…
Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or…
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative…