There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…
In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).…
In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might…
When you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his company, he describes it as…
Table of contents A few years ago, I kept my savings in a regular bank account. The interest was so…
In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…
Before the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit to a high school in…
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube James Roth is the Chief Revenue…
Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. This is Part 1 of…
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
Assistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can…
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…
If you want your web pages to stand out in Google’s search results, schema markup is one of the most…