14 best AI SEO tools & how I use them [new data]

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Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools…

The biggest fintech companies in Nigeria (2025)

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Nigeria continues to dominate Africa’s fintech landscape in 2025, even as funding slows across much of the continent. In the…

Tasting marketing: What a viral YouTube star wishes marketers knew

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I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I…

7 best CRMs for pest control companies in 2025

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Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic…

Here’s how (and why) marketers are using AI-generated content [new data & tips]

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Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on…

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

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Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key…

5 best CRMs for construction businesses in 2025

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In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long…

5 best investment management CRMs in 2025

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Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting…

5 best CRMs for gym businesses in 2025

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Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital…

25 brand style guide examples I love (for visual inspiration)

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Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re…

Rare Beauty’s “anonymous insider” spills the tea on their new Substack

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I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had…

5 best CRMs for nonprofits in 2025

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Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited…

Moniepoint, PiggyVest, M-KOPA, Interswitch named among world’s top 300 fintechs by CNBC

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Ten African fintechs, including Interswitch, Moniepoint, M-KOPA, OPay, and PiggyVest, have been named among the world’s top 300 fintech companies…

40+ buyer persona questions I ask to unlock better marketing results

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I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to…

AI predictions that will completely change marketing — and life — in 2025

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For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month…

Top 4 social media CRMs to grow your business in 2025

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Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24…

27 copywriting examples from businesses with incredible copywriters

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Whenever I hit a creative wall, nothing gets me back on track like a good copy. You know — those…

How I helped a CEO hit 3m LinkedIn views in 4 months

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LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most…

6 best venture capital CRMs in 2025

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Venture capital (VC) firms have unique relationship management needs that many customer relationship management (CRM) systems don't address. They manage…

5 best CRMs for legal businesses in 2025

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Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance…