How Generative AI in Search Works: Understanding the Fundamentals Search is no longer just about matching keywords. Before, it was…
Intent Orchestration Explained: Building Content That Guides Users and AI For years, SEO was all about keywords. Rankings were fought…
Lendsqr, a Nigerian Lending-as-a-Service (LaaS) startup that serves banks, fintechs, and non-bank lenders, has partnered with CreditRegistry and CRC Credit…
OKO, a Malian climate and agritech startup that provides climate insurance for African farmers, has raised an undisclosed funding round…
In many parts of Africa, where hand-me-downs and second-hand markets dominate the cyclic ownership of goods, people still discard items…
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common…
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths…
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front…
For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…
In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But…
Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the…
Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups…
Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying…
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers…
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards…