Kuda Bank, Moniepoint, OPay, and Palmpay have responded to the central bank’s April ban by expanding their compliance and fraud…
Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that…
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality…
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note…
Step-by-Step: How to Optimize Old Blog Posts for SEO Quick question: What do you typically do with your old blog…
Understanding Query Deserves Freshness (QDF): Why Fresh Content Matters in SEO You may have Googled something in the past and…
Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will…
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and…
As a content marketer, a website audit is vital to my work. An analogy I like to use is that…
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over…
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have…
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp…
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results…
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective…
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics…
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for…
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the…
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s…
Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…