Running a staffing agency means juggling a lot of moving pieces. You manage thousands of candidate profiles, build relationships with…
Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great…
The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where…
Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and…
How to Add Person Schema Markup to Strengthen Your Personal Brand Online If you’re someone in the public eye—like an…
Schema How-To: Product & Review Markup for Enhanced Search Visibility Ever noticed products on Google that show ratings, prices, and…
The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to…
Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel…
Running a logistics business is far from easy. From juggling multiple shipments to coordinating with carriers, tracking deliveries, and keeping…
Three years after shelving its initial cross-border remittance plans, Nigerian neobank Kuda Technologies has relaunched with a multi-currency wallet that…
If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess…
In the hierarchy of Africa’s fintech narrative, Francophone countries are often second placed. The Anglophone giants—Nigeria, Kenya, and South Africa—have…
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was…
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take…
As mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps…
On most maps of African venture capital, Uganda does not even make the key. Investors, accelerators, tech reporters—almost everyone has…
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once —…
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a…
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing…