Video is vital to ecommerce marketing — here’s what marketers need to know

1 month ago

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I…

Multi-agent AI systems — how this AI tech stack can power your marketing org

1 month ago

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had…

Digital payments to power Africa’s $1 trillion cross-border market by 2035, Oui Capital says

1 month ago

Africa’s cross-border payments market is projected to surge to $1 trillion by 2035, up from $329 billion in 2025, according…

The best video marketing channels to grow your brand this year

1 month ago

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing…

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

1 month ago

If you've watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it's…

Online advertising: All you need to know

1 month ago

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people…

The most effective types of content on social media in 2025 [new data]

1 month ago

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just…

10 holiday marketing campaign examples + marketing tips

1 month ago

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play…

Turn your power users into creators (and vice versa)

1 month ago

One of the most powerful — but least used — aspects of social media is its ability to turn customers…

How data obsession became MyFoodAngels’ secret sauce in the first 1,000 days

1 month ago

In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the…

We asked customers how they like to communicate with brands [HubSpot blog survey]

1 month ago

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate…

Is Threads losing steam? Here’s what we know [new research]

1 month ago

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five…

Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise

1 month ago

Watu Holdings, a Kenyan buy-now-pay-later startup, reported a sharp 85% drop in profit to $1.2 million (KES157 million) in 2024,…

Day 1–1000: How Sycamore founders built the fintech from a living room

1 month ago

What does it really take to build a startup in Africa—from the first idea to the thousandth day? In Day…

Debunked by AI: The future of misinformation on social

1 month ago

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image…

MTN enters payments market with MoMo Pay targeting cash-heavy informal sector

1 month ago

MTN South Africa has entered the competitive payments market with MoMo Pay, a low-cost digital payment platform designed for informal…

Moniepoint, PalmPay, OmniRetail, Paga make FT Africa’s fastest-growing companies list

1 month ago

Six Nigerian startups—Moniepoint, OmniRetail, PalmPay, Termii, Remedial Health, and Paga—have been listed on the Financial Times’ 2024 ranking of Africa’s…

Roam, M-Kopa top Kenyan firms on FT Africa’s fastest-growing companies list

1 month ago

Three Kenyan startups—Roam Electric AB, M-KOPA Holdings Ltd, and Victory Farms Ltd—have been named among Africa’s fastest-growing companies in the…

How much does AI cost? Here are the industry averages

1 month ago

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution:…

Onafriq appoints former PPRO chief Simon Black as board chair

1 month ago

Onafriq, a pan-African digital payments network, has named Simon Black as chair of the board of its UK holding company…