A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…
Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking…
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with…
As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And…
Running a roofing business is tough. You're juggling estimates, managing crews, and trying to keep customers happy. On top of…
Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes,…
One month after Kenya’s Copia Global collapsed in May 2024 under the weight of operational debt and failure to raise…
People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and…
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had…
When M-KOPA Holdings, a UK-headquartered fintech with over five million users across five African markets, restructured its shareholding in 2019,…
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession…
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools…
Nigeria continues to dominate Africa’s fintech landscape in 2025, even as funding slows across much of the continent. In the…
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I…
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic…
Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on…
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key…
In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long…
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting…
Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital…