An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions…
A Kenyan High Court has ruled that fintechs should be exempt from value-added tax (VAT) on payment services, overturning an…
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…
In Johannesburg’s inner city, street traders turn sidewalks into shopfronts. On one side, a woman chops inhloko (cow head), her…
Uganda has no shortage of hackathons, accelerators, or training programmes for young entrepreneurs. What it lacks is money. “Everyone wants…
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am…
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with…
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like…
Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up…
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…
AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split…
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…
In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).…
In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might…
When you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his company, he describes it as…
Table of contents A few years ago, I kept my savings in a regular bank account. The interest was so…