Managing business finances in Africa typically involves using scattered tools: accounting and budgeting softwares, banking and payroll apps, multiple Excel…
In Lagos, where uneven sidewalks and chaotic traffic turn every commute into an obstacle course, getting around can test anyone’s…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven…
You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green's most…
Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships,…
Email marketing for restaurants can be challenging with all its unique responsibilities. You're managing fluctuating customer traffic, promoting time-sensitive specials…
Email marketing for accounting firms comes with unique challenges. You're dealing with strict compliance requirements, seasonal workload swings during tax…
Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles,…
The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during…
Imagine backing one of Africa’s quietest giants before the crowd caught on. Today, that small company, Moniepoint, is now worth…
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing…
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ…
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up…
Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and…
Inside an unassuming building in Lagos’ Opebi district, a group of young engineers are hunched over computer screens, filled with…
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure…
Twiga Foods, a Kenyan B2B startup, has been ordered to pay a former sales representative over KES 1 million ($7,800)…
Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still…
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a…
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what…