In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…
Before the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit to a high school in…
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube James Roth is the Chief Revenue…
Hello and welcome to The GTMnow Newsletter – the media brand of VC firm, GTMfund. This is Part 1 of…
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
Assistive technology in Africa has long been expensive, hard to maintain, and poorly suited to local needs. Screen readers can…
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…
If you want your web pages to stand out in Google’s search results, schema markup is one of the most…
Turn FAQs Into Clicks: Add Schema Markup for Better Results If you’re publishing helpful content—whether you’re a business, blogger, or…
I first met Teniola Adedeji, CEO and co-founder of Pharmarun, at a health tech panel discussing the early days of…
Startups on Our Radar is a bi-weekly column that highlights emerging startups across Africa taking fresh, unconventional approaches, filling fundamental…
Every Thursday, Delve Into AI will provide nuanced insights on how the continent’s AI trajectory is shaping up. In this…
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You…
On August 7, I watched a cobalt-blue Moniepoint point-of-sale (POS) device do something it had never done before. With a…