South African fintechs Paymenow, TymeBank, Omnisient make FT’s Africa fastest-growing companies list

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Three South African fintech startups, Paymenow, TymeBank, and Omnisient, have been named in the Financial Times (FT) Africa’s Fastest-Growing Companies…

How to boost your marketing game using Threads (Meta’s Twitter rival)

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When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I…

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

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I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The…

Correction: Nigerian startup, Allawee, wants to restore fintechs’ confidence in cards

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Nigerian fintechs have had a mixed relationship with cards. In the past, some offered foreign-issued cards like Visa and Mastercard…

10 African startups opening markets, cutting CO2 & seafarming no one’s talking about yet

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Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps,…

Kenyan edtech Craydel expands to Rwanda, taps Nigerian talent in Pan-African push

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Craydel, a Kenyan edtech that helps students apply to universities abroad, has launched in Rwanda and is expanding its Nigerian…

How to maintain authenticity in your social media strategy — even with AI

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One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And…

This South African AI-powered edtech helps students land top jobs

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In a country grappling with about 32% unemployment rate and a drop in tech hiring activity due to a persistent…

“Everything is against you”: The first 1,000 days of PaidHR

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At last year’s Moonshot event, I met Seye Bandele, CEO of Nigerian HR tech upstart PaidHR for the first time.…

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

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Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group…

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

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Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not…

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social

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Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on…

Don’t fear AI tools — use them to build the life you actually want

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When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building…

12 social media trends marketers should watch in 2025 [new data]

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It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our…

How to Show Star Ratings in Google Search Using Review Schema Markup

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How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny…

16 of the best Facebook ad examples that actually work (and why)

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On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite…

How to create a landing page with high ROI [+ expert and data-backed tips]

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As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing,…

Media planning from the ground up: Everything you need to know

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I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can…

Content pillars for social media: Reaching your audience with the content they need

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When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at…

The best social media platforms for video content in 2025 [consumer data]

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Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop…