Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…
What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features Screaming Frog has just rolled out…
Wave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and…
Intron, a Nigerian AI company that provides speech-to-text transcription tools for healthcare workers, is introducing new speech recognition and text-to-speech…
Lendsqr grew from a side project to four failed product launches and found product-market fit, twice. If anyone in Nigeria…
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these…
Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being…
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after…
For the first time, everyday Nigerian investors surpassed institutional investors in Q1 2024, capturing 1.1% more of capital markets investments than…
Johannesburg is a magnet for Africa’s workforce. Migrants from Zimbabwe, Nigeria, the Democratic Republic of Congo (DRC), Uganda, and beyond…
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI…
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal…
In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the…
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it.…