How I localized AI-generated emails for international markets without losing the human touch

1 month ago

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…

17 marketing job descriptions for hiring managers to attract ideal candidates

1 month ago

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…

How Privy’s former CMO learned to love low-budget, scrappy marketing

1 month ago

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…

What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features

1 month ago

What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features Screaming Frog has just rolled out…

Wave raises $137 million in debt to expand mobile money services across Africa

1 month ago

Wave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and…

Voice tech startup Intron launches new AI models amid broader sector expansion

1 month ago

Intron, a Nigerian AI company that provides speech-to-text transcription tools for healthcare workers, is introducing new speech recognition and text-to-speech…

“People made this happen, not me”: Day 1-1000 of Lendsqr

1 month ago

Lendsqr grew from a side project to four failed product launches and found product-market fit, twice. If anyone in Nigeria…

8 steps to build your account-based marketing strategy [+ recommended tools]

1 month ago

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…

Here are the most popular AI video tools that are actually worth your time

1 month ago

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these…

African startups undervalued globally due to poor storytelling, report says

1 month ago

Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being…

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

1 month ago

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after…

Clunky investment apps push retail investors into riskier territory – Report

1 month ago

For the first time, everyday Nigerian investors surpassed institutional investors in Q1 2024, capturing 1.1% more of capital markets investments than…

Which app gives South Africa’s migrant workers the best deal on sending their next $200 home?

1 month ago

Johannesburg is a magnet for Africa’s workforce. Migrants from Zimbabwe, Nigeria, the Democratic Republic of Congo (DRC), Uganda, and beyond…

Secrets of savable content: How to create content buyers come back for

1 month ago

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

1 month ago

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…

Make space for customers to see their business as part of yours

1 month ago

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

1 month ago

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI…

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

1 month ago

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal…

“I don’t think I’ll ever sell to anyone”: Day 1-1000 of Auto24

1 month ago

In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the…

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

1 month ago

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it.…