Flutterwave’s chief operating officer, Bode Abifarin, has left Africa’s largest startup after six years of leading the startup’s operations, in…
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform.…
The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content…
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…
I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed…
One of the biggest mistakes I see time and time again with B2B content is that it misses the point…
A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for…
Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions,…
YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators…
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in…
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit,…
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the…
Google has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking…
TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to…
Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…
Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to…
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential.…
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it…