This article was contributed to TechCabal by Catherine Young. Strategy sets the course for startups, but without team alignment and…
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing…
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data…
Kuda Microfinance Bank, the Target Global-backed neobank, has secured payment licences in Tanzania and Canada as part of an expansion…
When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential…
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To…
One week after suspending its services in America, Chipper Cash will eliminate roles based in the UK and US to…
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be…
Before consumer protection laws were passed, any lender could run a digital credit business. Kenya has approved the operation of…
Flutterwave, Africa’s most valuable startup, has appointed Dipo Fatokun, a former director at the Central Bank of Nigeria (CBN), as…
The Gulf Information Technology Exhibition (GITEX) wants to bring about 100 Nigerian companies to Marrakech, Morocco where the second edition…
Interswitch, the Visa-backed Nigerian payments giant that reported $42 million in revenue for its financial year ended March 31, will…
Bilha Ndirangu, a former director of the IFC-backed Africa’s Talking, is suing the company she cofounded for unlawful termination of…
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked…
Interswitch, the Visa-backed Nigerian payments giant, has merged with M-Kudi, a mobile money provider, as it seeks a payment service…
Flutterwave’s chief operating officer, Bode Abifarin, has left Africa’s largest startup after six years of leading the startup’s operations, in…
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform.…
The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content…
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…