A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for…
Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions,…
YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators…
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in…
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit,…
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the…
Google has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking…
TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to…
Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…
Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to…
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential.…
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…
We are now just about a week into the Google March 2024 core and spam updates, and boy, has it…
While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however,…
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing…
Creating social media strategies can be overwhelming, especially when you're just launching your brand or just building your online presence…
Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that…
Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week…
The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort…
Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on…