Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13…
TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series.…
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…
Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This…
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape…
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and…
Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect…
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence…
As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard…
Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search…
The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research…
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what…
For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two…
Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native…
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write…
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.…
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led…
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes…
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this…