How to Apply Redirects: Mastering Redirects for SEO Success

2 months ago

How to Apply Redirects: Mastering Redirects for SEO Success Knowing how to apply redirects is an essential skill for any…

South Africa’s Street Wallet raises $350,000 to expand QR payments for informal traders

2 months ago

Street Wallet, a South African mobile payment fintech, has raised $350,000 (R6.2 million) in funding at a valuation of $2…

Digital lenders face up to ₦100m fine for unethical conduct under FCCPC new rules

2 months ago

Digital lenders in Nigeria now risk fines between ₦50 million and ₦100 million, or 1% of their annual turnover, for…

Antler selects 24 founders to join inaugural cohort

2 months ago

When Anil Atmaramani resumed as Antler’s new partner for Africa in 2024, he was looking to make bets that some…

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

2 months ago

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…

Nigeria nets ₦84.97 billion in six months after extending transfer levy to fintechs

2 months ago

When Kemi Michael, a corporate compère, attempted to transfer money to her usual PoS agent in late 2024, the attendant…

The essential SEO tutorial for thriving in the age of AI-driven search

2 months ago

You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

AI avatars are already here, and these are the trends I’m most bullish on

2 months ago

As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me,…

Correction: Kenya’s Wabeh scales back BNPL rollout to focus on underwriting and select markets

2 months ago

Wabeh, a Kenyan buy-now-pay-later (BNPL) provider, has scaled back operations with a portion of its vendor network as of July…

A financial tool for South Africa’s gig workers left out of formal banking systems

2 months ago

It started with curiosity and a handful of conversations in the back seats of ride-hailing vehicles. “That’s where we noticed…

Buyer persona essentials: My top tips & examples to inspire yours

2 months ago

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…

Here’s how to prove marketing’s pipeline value & revenue impact to your CFO

2 months ago

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…

“Culture isn’t what you say, it’s what you allow”: Day 1-1000 of Haul247

2 months ago

Sehinde Afolayan, founder of logistics platform Haul247, was one of the first founders I interviewed as a journalist for TechCabal.…

South African fintech startups to watch in 2025

2 months ago

South Africa’s fintech space is one of the most developed in Africa. It makes up nearly 40% of the continent’s…

The definition of a buyer persona [in under 100 words]

2 months ago

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…

How to scale your hypergrowth marketing team from 5 to 25 people using this template

2 months ago

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…

YouTube, newsletters, and X — the AI workflows that will help you dominate them all

2 months ago

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…

16 best practices for email design, according to an email marketing consultant

2 months ago

Email design is a mix of art and science. You can have the best email body copy ever written, but…

Marketing without the cringe: Jayde Powell on Gen Z audiences

2 months ago

I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…

Leon Kiptum, fintech executive who believed in people and purpose, dies at 44

2 months ago

When Leon Kiptum left his role at Flutterwave in June, his goodbye post on LinkedIn didn’t read like the end…