In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

1 month ago

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name…

How to Get Hired Before the Role Is Posted

1 month ago

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)

1 month ago

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with…

Beginner’s Guide to Adding Recipe Schema Markup on Your Site

1 month ago

Beginner’s Guide to Adding Recipe Schema Markup on Your Site Getting your recipe content noticed online takes more than just…

SEO & AI Mode: How It Works & How to Adapt Your Strategy

1 month ago

SEO & AI Mode: How It Works & How to Adapt Your Strategy Back in 2024, Google CEO Sundar Pichai…

Uganda’s tech sector has “prepared the bride,” now it wants a dowry

1 month ago

In Kampala, Uganda, on June 19, just past 9 a.m., electric buses rolled through the gates of Kololo Independence Grounds,…

Mukuru customers face balance errors after technical glitch

1 month ago

On the morning of June 19, thousands of Mukuru customers in South Africa woke up to missing funds from their…

20 best B2B lead generation tools

1 month ago

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far…

I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

1 month ago

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this —…

This AI prompt can transform you into an elite marketer in any field, here’s how

1 month ago

We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as…

Exclusive: Chpter’s Flutterwave deal opens 11 new markets for WhatsApp-based selling

1 month ago

Chpter, the Kenyan software startup building infrastructure for social commerce, has expanded into 11 more African countries through a deal…

How to create a landing page: My simple step-by-step approach

1 month ago

The other day, I was reading a blog post when something caught my eye: a section about how to create…

Content strategy red flags: What B2B marketing teams get wrong and how to course-correct

1 month ago

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But,…

Growth marketing — the campaigns that you need to know

2 months ago

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re…

What will influencer marketing look like in 2025? Expert predictions + new data

2 months ago

A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on…

70 AI prompt examples for marketers to use in 2025

2 months ago

If you want great results from AI, you need to master the art of crafting the right requests, and that…

How to market your brand to budget-conscious prospects

2 months ago

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read:…

South Africa’s LovCash bets on blockchain to digitise cash-heavy trade sector

2 months ago

South Africa’s informal trade sector is getting a digital upgrade with LovCash’s latest move to blockchain-powered transactions. The digital payments…

AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]

2 months ago

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that…

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

2 months ago

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s…