Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless…
Google has removed the option to click “more” or “view all” under the local pack within the Google Search results.…
Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had…
A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital…
Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as…
Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos…
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're…
Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter…
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching…
Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content…
Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names.…
LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the…
In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products…
It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education,…
As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads,…
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search…
Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your…
Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The…
Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up…