Search Engine Land » PPC » Google Analytics 4 updates Advertising workspace to simplify reporting Google Analytics 4 is updating…
Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come.…
If I reach the footer of an email in my inbox, it usually means one of two things: 1) The…
If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air…
Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported.…
As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has…
Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management.…
Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is…
Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers…
One of the most important parts of having a website is making sure your audience can find your site (and…
Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing…
I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to…
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times…
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare…
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan…
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and…
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand…
Firstmonie, the agency banking arm of First Bank of Nigeria, is the biggest bank-led agency player in the country’s agency…
Roam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in…
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One…