239% growth from… print mail?! Why you shouldn’t sleep on direct mail.

2 months ago

If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess…

Visa’s billion-dollar bet positions Francophone Africa as Africa’s next fintech frontier

2 months ago

In the hierarchy of Africa’s fintech narrative, Francophone countries are often second placed. The Anglophone giants—Nigeria, Kenya, and South Africa—have…

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

2 months ago

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was…

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

2 months ago

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take…

WhatsApp AI bot Xara wants to make banking in Nigeria as easy as chatting

2 months ago

As mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps…

“Uganda isn’t our side bet”: How Greenhouse Capital is rewriting its rules for Africa

2 months ago

On most maps of African venture capital, Uganda does not even make the key. Investors, accelerators, tech reporters—almost everyone has…

30 creative lead generation ideas to try (& why marketers recommend them)

2 months ago

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once —…

This behavioral science principle can make your billboard go viral, here’s how

2 months ago

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…

I tested 2025’s most realistic AI voice tools — here’s what blew me away

2 months ago

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a…

From third-party cookies to zero-party data: The new rules of email engagement

2 months ago

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing…

How I localized AI-generated emails for international markets without losing the human touch

2 months ago

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…

17 marketing job descriptions for hiring managers to attract ideal candidates

2 months ago

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…

How Privy’s former CMO learned to love low-budget, scrappy marketing

2 months ago

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…

What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features

2 months ago

What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features Screaming Frog has just rolled out…

Wave raises $137 million in debt to expand mobile money services across Africa

2 months ago

Wave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and…

Voice tech startup Intron launches new AI models amid broader sector expansion

2 months ago

Intron, a Nigerian AI company that provides speech-to-text transcription tools for healthcare workers, is introducing new speech recognition and text-to-speech…

“People made this happen, not me”: Day 1-1000 of Lendsqr

2 months ago

Lendsqr grew from a side project to four failed product launches and found product-market fit, twice. If anyone in Nigeria…

8 steps to build your account-based marketing strategy [+ recommended tools]

2 months ago

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…

Here are the most popular AI video tools that are actually worth your time

2 months ago

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these…

African startups undervalued globally due to poor storytelling, report says

2 months ago

Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being…