Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves…
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,…
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn…
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this…
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding.…
Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say…
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something…
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email…
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow…
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Oji Udezue was most recently Chief…
At a recent networking event, a writer with 25 years of experience shared that her boss fired her and replaced…
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve…
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and…
South African fintech startup SOLmate has doubled its active user base over the past year to about 100,000, driven by…
Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And…
A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this…
Oxygen X Finance Company Limited, the digital lending subsidiary of Access Holdings Plc, disbursed ₦152 million ($95,000) in consumer loans…
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs…
As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to…