I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…
When Leon Kiptum left his role at Flutterwave in June, his goodbye post on LinkedIn didn’t read like the end…
DigiTax, a pan-African e-invoicing firm, has secured technical approval from Nigeria’s Federal Inland Revenue Service (FIRS) to serve as an…
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…
At the fifth edition of Pitch2Win on July 30, a yearly event where aspiring entrepreneurs showcase their ideas and learn…
If you’ve ever bought a ticket to an event in Nigeria, chances are that the ticket was purchased on Tix,…
At the fifth edition of Pitch2Win on July 30, Iyin Aboyeji, founding partner at Future Africa, and Akio Tanaka, founding…
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two…
Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster,…
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is…
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for…
There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you…
If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there,…
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built…
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM…
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots…
Two weeks after entering administration in March, Kenyan buy-now-pay-later (BNPL) startup Lipa Later co-founder, Eric Muli, tried to raise $5…
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back…