If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess…
In the hierarchy of Africa’s fintech narrative, Francophone countries are often second placed. The Anglophone giants—Nigeria, Kenya, and South Africa—have…
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was…
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take…
As mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps…
On most maps of African venture capital, Uganda does not even make the key. Investors, accelerators, tech reporters—almost everyone has…
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once —…
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a…
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing…
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…
What’s New in Screaming Frog SEO Spider 22.0? A Major Update Introducing AI-Powered Features Screaming Frog has just rolled out…
Wave, one of Africa’s most valuable startups, has raised a $137 million debt round to bolster its working capital and…
Intron, a Nigerian AI company that provides speech-to-text transcription tools for healthcare workers, is introducing new speech recognition and text-to-speech…
Lendsqr grew from a side project to four failed product launches and found product-market fit, twice. If anyone in Nigeria…
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these…
Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent continue to struggle with being…