After over a decade of investment and expansion across Africa, M-KOPA has finally turned a profit. The Nairobi-based asset-financing startup…
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%…
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most…
Africa makes up less than 3% of global genome sequencing, a laboratory procedure to determine the entire genetic makeup of…
When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s…
7 African startups reinventing healthcare, employee management, e-commerce, and education Startups On Our Radar spotlights African startups solving African challenges…
Street Wallet, a South African cashless payment fintech, has partnered with Plush Car Wash, a popular car care brand, to…
How Generative AI in Search Works: Understanding the Fundamentals Search is no longer just about matching keywords. Before, it was…
Intent Orchestration Explained: Building Content That Guides Users and AI For years, SEO was all about keywords. Rankings were fought…
Lendsqr, a Nigerian Lending-as-a-Service (LaaS) startup that serves banks, fintechs, and non-bank lenders, has partnered with CreditRegistry and CRC Credit…
OKO, a Malian climate and agritech startup that provides climate insurance for African farmers, has raised an undisclosed funding round…
In many parts of Africa, where hand-me-downs and second-hand markets dominate the cyclic ownership of goods, people still discard items…
Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common…
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths…
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front…
For most people in Sub-Saharan Africa, electricity is unstable at best, nonexistent at worst. This leads to a variety of…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 7…
In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But…
Reliable health data remains scarce in many African countries, leaving doctors to make treatment decisions with only fragments of the…