In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion.…
Afriex, the Lagos- and San Francisco-based money transfer startup, has expanded into Asia’s three biggest remittance markets—China, India, and Pakistan—to…
In a remote part of Zambia, a heavily pregnant 17-year-old named Chipego arrived at a Catholic-run clinic in Monze District,…
Despite Africa’s immense economic potential—a combined GDP exceeding $3 trillion and a population of over 1.4 billion—just 17% of its…
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic…
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet…
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…
I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed…
Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business…
You can order hot jollof on Chowdeck and have it at your door before the steam fades. You can order…
The oil and gas industry faces unique challenges that standard business software often can't address. From managing complex, multi-year drilling…
Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call…
Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face…
One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports…
Honestly, I used to be an AI critic. When ChatGPT first came out, I tried a bunch of ChatGPT prompts.…
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You're dealing…
Art—how we create, store, buy, and distribute it—has taken different forms across several centuries. In 2020, as a rare global…
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…
Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking…
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with…