Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

2 months ago

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide…

Are blogs dead? I asked 10 marketing experts

2 months ago

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start…

41 Instagram features, hacks, & tips everyone should know about [new data]

2 months ago

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free:…

Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)

2 months ago

LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to…

Kenya to scrap tax breaks on startup employee stock options in 2025 Finance Bill

2 months ago

Kenya is proposing to scrap tax breaks on employee stock ownership plans (ESOPs) for early-stage startups, a move that risks…

36 landing page examples + conversion secrets from HubSpot strategists

2 months ago

Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well —…

Discrepancies experienced by Black content creators [new data + expert insights]

2 months ago

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…

Botlhale AI bets big on South Africa’s multilingual call centres

2 months ago

When you call a customer care service line, you’re likely to hear from a representative that “this call is recorded for quality purposes.”…

What you’re doing wrong in your marketing emails [according to an email expert]

2 months ago

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really…

Nigerians have tried and failed to curb dangerous policing; can a blockchain tool help?

2 months ago

In Lagos, the memory of October 20, 2020, still haunts Daniel Tambee, a Nigerian blockchain developer. That night, at the…

These AI workflows can 10X your marketing productivity [+ video]

2 months ago

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my…

Turn customers into community members — how community transformed the Gymshark experience

2 months ago

My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black…

OpenAI secretly launched a sales agent — here are the details

2 months ago

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.…

Moniepoint gets approval to acquire 78% stake in Kenya’s Sumac after KopoKopo setback

2 months ago

The Competition Authority of Kenya (CAK) has cleared Nigerian fintech Moniepoint to acquire a 78% stake in Sumac Microfinance Bank,…

How I applied the 95-5 rule to build Gong’s brand from the ground up

2 months ago

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing…

Generative engine optimization: What we know so far

2 months ago

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative…

How one co-founder runs a zero-employee marketing agency with AI tools

2 months ago

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time…

“We made zero revenue in our first three years”: Day 1-1,000 of Izesan!

2 months ago

Few founders dare to take on the challenge of preserving Africa’s linguistic heritage. Anthony Otaigbe is one of them. When…

Fincra gets South African payments licence to deepen African reach

2 months ago

Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third Party Payments Provider (TPPP) licence…

Startups on Our Radar: 10 African startups rethinking ride-hailing, credits, and banking no one’s talking about yet

2 months ago

Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps,…