It’s no secret that content is king. And with more and more channels to keep up with — each requiring…
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two…
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn't fathom spending thousands on…
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI…
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays,…
Nigerian lending software startup, Lendsqr, is building an artificial intelligence model that analyses borrowers’ voices and faces to determine if…
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most…
The value of mobile money transactions in Kenya dropped sharply over the 12 months to February 2025, falling by 19.6%…
When I was first setting up my freelance business website, I read tons of articles and social media posts about…
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one…
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter…
You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to…
The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American…
Subdomains vs. Subdirectories: Understanding Their SEO Impact & Which to Use When it comes to setting up a website, one…
I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs.…
How to Find Orphan Pages and What to Do With Them Not every page on your website is easy to…
I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part…
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…
Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages…
Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as…