Infinity Health Africa, a Nigerian regulatory technology and market access company, has been selected for the inaugural Google for Startups…
Ilara Health, a Kenya-based healthtech company that helps primary care clinics deliver better healthcare, is restructuring its operations and laying…
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of…
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers…
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
Watu, a Kenyan buy-now-pay-later startup, is targeting revenues of KES 44 billion ($340 million) in 2025 as it pivots towards…
As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem…
Fincra, a payments infrastructure provider for businesses in and beyond Africa, has partnered with Reap, a global stablecoin-enabled infrastructure provider,…
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the…
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that…
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t…
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured 5…
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…
Each year, the U.S. issues approximately 140,000 employment-based immigrant visas, mostly for professionals and entrepreneurs who can build companies, advance…
Like many people, the first few years I was on LinkedIn, I used it as little more than an online…
As a marketer, one of the reasons I think it’s fun to work in email is that not only are…
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…