Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide…
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start…
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free:…
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to…
Kenya is proposing to scrap tax breaks on employee stock ownership plans (ESOPs) for early-stage startups, a move that risks…
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well —…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…
When you call a customer care service line, you’re likely to hear from a representative that “this call is recorded for quality purposes.”…
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really…
In Lagos, the memory of October 20, 2020, still haunts Daniel Tambee, a Nigerian blockchain developer. That night, at the…
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my…
My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black…
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.…
The Competition Authority of Kenya (CAK) has cleared Nigerian fintech Moniepoint to acquire a 78% stake in Sumac Microfinance Bank,…
When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing…
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative…
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time…
Few founders dare to take on the challenge of preserving Africa’s linguistic heritage. Anthony Otaigbe is one of them. When…
Fincra, a payment infrastructure provider that serves remittance companies and businesses, has obtained a Third Party Payments Provider (TPPP) licence…
Startups on Our Radar is a bi-weekly column that spotlights new startups across Africa taking unconventional approaches, filling fundamental gaps,…