How one co-founder runs a zero-employee marketing agency with AI tools

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies.

That’s how Barbara Jovanovic of Startup Cookie used to operate.

She’s now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year. There’s no team behind her — just Jovanovic, her AI tools, and a process that turns one hour-long conversation into weeks of high-quality content.

Here’s exactly how she did it — and how you can replicate her success, whether you’re an aspiring solopreneur or just want ideas on streamlining your workflows with AI.

Table of Contents

  • 6 Tips for Running a Marketing Agency with AI Tools
  • How to Maximize Your Resources with AI
  • 8 Top Startup AI Tools for Content Creation

6 Tips for Running a Marketing Agency with AI Tools

1. Never start with a blank page — context is everything.

“We never start with just prompting AI by itself to do anything, even the simplest social media post. We always have something to start with,” says Jovanovic.

In her view, the biggest mistake people make when they use AI for content creation is asking it to write about a topic from scratch.

Jovanovic’s secret weapon? She starts with human interactions.

That might mean feeding the AI transcripts from webinar transcripts or podcast recordings. Her co-founder, Sam Claassen, does hour-long interviews with founders, and those transcripts also get fed to the AI.

In a world where authenticity is paramount in your marketing strategies, giving AI something human to work with can set you up for success.

2. Talk to your AI, don’t type.

I hate talking to AI because I tend to ramble — but Jovanovic says that could actually work to my advantage.

She rarely types prompts into ChatGPT, instead using an AI-powered voice-to-text tool called Super Whisper. Speaking…

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Share
Published by
ObadeYemi

Recent Posts

Moniepoint bets $7.39 million on London expansion in UK remittance push

Moniepoint’s London remittance bet has cost it $3.77 million since February 2024, according to UK…

17 hours ago

Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead…

17 hours ago

Why brands should stop overlooking their most powerful influencers: customers

Every January, I sit down to write my predictions for the year ahead in social…

17 hours ago

It’s all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging…

1 day ago

Content marketing vs inbound marketing (& why they both still matter)

If there’s one thing I’ve learned in years as a marketer, it’s that understanding the…

1 day ago

Here’s exactly how the HubSpot blog team uses AI

I’m going to be real with you: I’m exhausted. We blinked, and it felt like…

1 day ago