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When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in the social apps category in Apple’s App Store. Not everyone’s using it, but those who do say it’s a digital marketing powerhouse.
Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms in 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy.
Threads content is a real contender for your attention in 2025. It’s blown skeptics (like me) out of the water. Let’s look at how to get started on the platform, examples of successful posts, and tips from marketers on how to develop your Threads strategy.
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Threads allows brands to connect, curate, and quickly share content. It gained popularity rapidly — due in part to its focus on providing a simplistic, casual approach to social media.
With its intuitive user interface and seamless integration with Instagram, Threads became a popular platform for brands across industries.
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Let’s take a look at Threads by the numbers.
Here’s…
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