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Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media platform.
There’s just one catch — you need a solid Facebook ad strategy in place before you dive in. Otherwise, Meta’s evolving algorithms, changing audience expectations, and the nuance of different ad types can make things expensive fast.
I work with clients every day who use Facebook ads and rely heavily on ad experts who stay current on best practices. To help you develop a smarter, more effective Facebook ad strategy, I’ve connected with several pros and am sharing their insights in this article.
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Short answer — yes. Over 10 million businesses are actively using Facebook advertising to reach billions of active users.
Clearly, something is working:
“Facebook is still the most efficient, scalable ad network for businesses of all sizes. The real question isn’t whether it works — it’s whether you’re committed to doing what it takes to make it work,” says Zachary Murray, founder of Foreplay.co, a creative collaboration and ad inspiration platform for marketers and creative teams.
Which brings me to the longer answer — Facebook ads may or may not be the perfect fit for every business. Before you invest time, money, and energy into them, I always recommend asking three questions:
Some background…
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