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HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.
HubSpot Marketing Hub offers four pricing tiers designed to scale with your business needs:
Plan | Monthly Cost | Users Included | Marketing Contacts | Email Sends | Onboarding Fee |
Free Marketing Tools | $0 | Up to 2 users | None | 2,000/month (with branding) | None |
Marketing Hub Starter | $9/seat (annual) or $15/seat (monthly) | Per seat pricing | 1,000 included | 5x contact tier limit per calendar month | None |
Marketing Hub Professional | $800/seat (annual) or $890/seat (monthly) | Includes 3 core seats; $45/additional seat (annual) and $50/additional seat (monthly) | 2,000 included | 10x contact tier limit per calendar month | $3,000 |
Marketing Hub Enterprise | $3,600/mo | Includes 5 core seats included ($75/additional seat) | 10,000 included | 20x contact tier limit per calendar month | $7,000 |
Price: $0/month
Users: Up to 2 users
Email Sends: 2,000 email sends per calendar month
HubSpot‘s free marketing tools provide basic CRM, email marketing, forms, and live chat functionality without cost. These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. The free tier integrates with HubSpot’s Sales Hub, Service Hub, Content Hub, and Operations Hub free tools, creating a complete business platform at no cost.
Best for: Startups and small businesses evaluating marketing automation platforms who need basic lead generation tools without upfront investment.
Price: $9/month per seat (billed annually) or $15/month (billed monthly)
Marketing Contacts: 1,000 included
Email Sends: 5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain.
Marketing Hub Starter removes HubSpot branding from emails, forms, and live chat while adding simple automation capabilities that free tools lack. Unlike the free version, Starter includes email and in-app chat support plus Messaging Insights for tracking customer interactions. For businesses comparing basic marketing automation options, Starter provides professional branding and support that free tools cannot match.
Best for: Small businesses and startups seeking professional marketing materials, customer support, and basic automation without the complexity and cost of advanced marketing automation platforms.
Price: $800/month (includes 3 seats)
Additional Seats: $45/month per additional seat
Marketing Contacts: 2,000 included
Email Sends: 10x marketing contact tier email send limit per calendar month
Setup Fee: $3,000 one-time Professional Onboarding fee required
Marketing Hub Professional provides comprehensive omni-channel marketing automation, social media management, and advanced reporting that Starter lacks. While Starter offers simple automation, Professional includes complex workflow builders, lead scoring, dynamic personalization, and custom reporting capabilities. The $3,000 setup fee ensures proper implementation of advanced features. 76% of marketing leaders said that HubSpot increased their conversion rate, and customers experience a 134% average increase in traffic.
For businesses comparing marketing automation platforms like Marketo, Pardot, or Mailchimp, Professional offers integrated CRM, social media management, and advanced analytics in one platform rather than requiring multiple tools.
Best for: Marketing teams running multi-channel campaigns who need advanced automation, social media management, and detailed reporting but don’t require enterprise-level attribution modeling or advanced team governance features.
Price: $3,600/month (includes 5 seats)
Additional Seats: $75/month per additional seat
Marketing Contacts: 10,000 included
Email Sends: 20x marketing contact tier email send limit per calendar month
Setup Fee: $7,000 one-time Enterprise Onboarding fee required
Marketing Hub Enterprise provides advanced attribution modeling, customer journey analytics, and enterprise-level team management that Professional cannot match. While Professional offers custom reporting, Enterprise includes multi-touch revenue attribution across all marketing channels.
For large organizations comparing enterprise marketing platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, or Oracle Eloqua, Enterprise offers integrated CRM, advanced attribution, and customer journey mapping without requiring separate data integration tools.
Best for: Large marketing organizations and enterprises needing advanced attribution modeling, sophisticated customer journey analytics, and enterprise-level team management with proven ROI across marketing, sales, and service functions.
Price: $9/month per seat for your first year ($15/mo per seat thereafter), with upfront payment and annual commitment. Save 40% off the base price for Starter.
The Starter Customer Platform combines Marketing Hub Starter with Sales Hub Starter, Service Hub Starter, Content Hub Starter, and Operations Hub Starter at no additional cost. This integrated approach provides complete business automation compared to purchasing individual marketing automation tools, CRM software, customer service platforms, content management systems, and data integration tools separately.
For businesses comparing all-in-one platforms like Zoho, Pipedrive, or Freshworks, HubSpot’s Starter Bundle offers deeper integration between marketing, sales, and service functions without data silos or separate login requirements.
All paid plans include a specific number of marketing contacts. When you exceed your limit, additional contacts are available at tiered pricing. Marketing contacts are individuals you can market to through HubSpot tools.
Each plan includes different email send allowances:
Professional and Enterprise plans require mandatory onboarding:
These fees ensure proper setup and training for advanced features.
Based on HubSpot’s customer data:
Feature | Free Tools | Starter | Professional | Enterprise |
Email Marketing | Basic (with HubSpot branding) | 2,000 sends/month (no branding) | 10x contact tier sends/month | 20x contact tier sends/month |
Forms | Limited features | No HubSpot branding + additional features | Advanced features | Advanced features |
Marketing Automation | None | Simple automation | Omni-channel automation | Journey automation (Beta) |
Social Media | None | None | Full social media management | AI social inbox insights (Beta) |
Reporting | Basic | Basic | Custom reporting + analytics | Advanced attribution + journey analytics |
Lead Scoring | None | None | Lead Scoring App | Advanced lead scoring |
Teams/Collaboration | None | None | Teams functionality | Advanced team organization |
Campaign Limit | N/A | N/A | 5,000 campaigns | 10,000 campaigns |
Support | Community | Email + in-app chat | Email + phone + chat | Priority support |
Personalization | None | None | Dynamic personalization | Advanced personalization |
HubSpot Marketing Hub integrates with over 1,800 applications including Amplitude, Jira, Adobe Express, Aircall, LinkedIn, and Microsoft Teams. Most integrations are included in your plan, though some third-party tools may have separate costs.
Marketing SMS is available as an add-on for Professional and Enterprise plans, with separate pricing based on usage.
HubSpot offers several support options:
For current pricing or custom enterprise quotes, contact HubSpot sales at (888) 482-7768 or visit HubSpot’s pricing calculator for personalized estimates based on your marketing contact volume.
HubSpot Marketing Hub‘s 2025 pricing structure accommodates businesses from startup to enterprise level. The platform’s proven results — with customers reporting significant improvements in lead generation, conversion rates, and website traffic — justify the investment for businesses serious about marketing growth.
Whether you start with the free tools to test the platform or jump to Professional for comprehensive marketing automation, HubSpot Marketing Hub provides scalable solutions that grow with your business needs.
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