Performance Max campaigns will be available on Microsoft Advertising globally from March 5.
PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign.
Why we care. PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those lacking time or resources for manual channel optimization. However, some advertisers may be uneasy with the diminished control and entrusting AI to make decisions on their behalf.
Getting started. You can get started with Microsoft PMax campaigns by importing your existing campaigns from Google Ads or by setting up our own new Microsoft campaign in three easy steps.
What Microsoft is saying.: Microsoft said in a statement:
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Deep dive. Read Microsoft’s announcement in full for more information.
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