Author
Fospha Team
Date published March 12, 2024
Categories
Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) and lack of transparency into campaign performance.
Nutrimuscle wanted to understand where to allocate spend, and which channels would be most effective for increasing reach and conversions. Last click and ad platform measurement wasn’t enough- this is where they turned to Fospha.
In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards.…
When you ask Michael Ekeagbara, CEO of Microware Solutions Limited, about the origins of his…
Table of contents A few years ago, I kept my savings in a regular bank…
In June, Leatherback, the Nigerian cross-border fintech once mired in fraud investigations, unveiled new executives…
Before the COVID-19 pandemic, Elly Savatia was running robotics workshops across Kenya. Until a visit…
Have you ever seen an online ad campaign that has absolutely nothing to do with…