Categories: SEO

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Author

Fospha Team

Date published March 12, 2024

Categories

Snapchat driving spend growth at higher efficiency

Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) and lack of transparency into campaign performance.

Nutrimuscle wanted to understand where to allocate spend, and which channels would be most effective for increasing reach and conversions. Last click and ad platform measurement wasn’t enough- this is where they turned to Fospha.

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Recent Posts

Lingering Questions: What Marketing Masters Want to Ask Each Other

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds…

2 days ago

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a…

2 days ago

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that…

2 days ago

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

As a content marketer, I‘ve always been ready to team up to boost a brand’s…

2 days ago

5 Marketing Experts Predict The Top Trends We’ll See in 2025

I went to a psychic when I was 22. She told me I was “about…

2 days ago

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that…

3 days ago