Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers.
The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction.
New tools and insights. Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as:
Paid ads. Reddit Pro users can also give their organic profile posts a boost by turning them into paid ads on Reddit with a simple click of the “promote” button using Reddit Pro, without leaving reddit.com.
Why we care. Reddit Pro tools can help businesses have real and meaningful conversations with consumers, moving beyond just posting content. This approach aims to make marketing more effective and could lead to increased conversions.
Accessibility. If your business wants to try Reddit Pro, you can get access on a first-come, first-served basis by reaching out to Reddit directly.
Right now, Reddit Pro is still in the testing phase with more features expected to be added later this year.
Uptake. So far, over 200 businesses, including well-known names such as Taco Bell, the NFL, and The Wall Street Journal, have integrated Reddit Pro into their digital strategies.
Results. During the initial alpha testing phase with approximately 20 businesses, Reddit reported its Pro partners, on average, generated 11 additional posts and comments per month, experiencing a 35% increase in monthly upvotes for their organic content.
What Reddit is saying. Reddit Chief Marketing and Consumer Experience Officer, Roxy Young, said in a statement:
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Deep dive. Read Reddit’s announcement in full for more information.
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