Social media platforms marketers should watch in 2025

Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy.

But in 2025, that won’t fly.

“These platforms are becoming more sophisticated in their own ways,” says Brown. That means understanding each one’s unique features, strengths, and weaknesses — and tailoring your strategy accordingly — is more important than ever.

In our Social Media Marketing Trends report, we asked 1,100+ social media professionals about the social media platforms they use most in 2025. We also tapped experts to weigh in on the ones that are losing steam, and the trends determining how marketers can optimally reach their audiences and customers across this digital ecosystem.

Table of Contents

  • 2025 Social Media Trends
  • Social Media Platforms Marketers Should Watch in 2025
  • New Social Media Platforms
  • What Platforms May Be Losing Steam?
  • How To Determine Which Social Media Platforms Are Worth the Investment

2025 Social Media Trends

1. Short-form is dominating.

In 2025, it’s no secret that quick videos are dominating — I recently wrote about this short-is-king surge among social media entrepreneurs.

Turns out, short-form video is the top format among social media marketers more largely, who’ve determined it has the highest ROI.

It’s also the area in which they plan to increase the most investment in 2025 — when compared to other focuses like images, UGC, and live streaming — with 75% planning to keep their current investment level and 17% planning to increase theirs.

Source

2. AI is being leveraged for content creation.

The number one way marketers are using AI is for content creation — specifically for assistance with tasks like writing copy, creating images, and generating ideas from scratch. According to HubSpot findings, about 56% of marketers are using AI to…

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ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

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