#image_title
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy.
But in 2025, that won’t fly.
“These platforms are becoming more sophisticated in their own ways,” says Brown. That means understanding each one’s unique features, strengths, and weaknesses — and tailoring your strategy accordingly — is more important than ever.
In our Social Media Marketing Trends report, we asked 1,100+ social media professionals about the social media platforms they use most in 2025. We also tapped experts to weigh in on the ones that are losing steam, and the trends determining how marketers can optimally reach their audiences and customers across this digital ecosystem.
Table of Contents
In 2025, it’s no secret that quick videos are dominating — I recently wrote about this short-is-king surge among social media entrepreneurs.
Turns out, short-form video is the top format among social media marketers more largely, who’ve determined it has the highest ROI.
It’s also the area in which they plan to increase the most investment in 2025 — when compared to other focuses like images, UGC, and live streaming — with 75% planning to keep their current investment level and 17% planning to increase theirs.
Source
The number one way marketers are using AI is for content creation — specifically for assistance with tasks like writing copy, creating images, and generating ideas from scratch. According to HubSpot findings, about 56% of marketers are using AI to…
Unlock HubSpot’s Exclusive Research & Content Library – Free Access
Please in order to proceed
In the construction industry, managing client relationships isn’t as simple as logging a few notes…
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal…
Managing a successful gym requires more than just great equipment and passionate trainers. With fitness…
Some people save recipes. I bookmark brand style guides. Not just for reference, but because…
I’ve recently been using Substack to find new music to listen to. That’s probably not…
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit…