#image_title
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy.
But in 2025, that won’t fly.
“These platforms are becoming more sophisticated in their own ways,” says Brown. That means understanding each one’s unique features, strengths, and weaknesses — and tailoring your strategy accordingly — is more important than ever.
In our Social Media Marketing Trends report, we asked 1,100+ social media professionals about the social media platforms they use most in 2025. We also tapped experts to weigh in on the ones that are losing steam, and the trends determining how marketers can optimally reach their audiences and customers across this digital ecosystem.
Table of Contents
In 2025, it’s no secret that quick videos are dominating — I recently wrote about this short-is-king surge among social media entrepreneurs.
Turns out, short-form video is the top format among social media marketers more largely, who’ve determined it has the highest ROI.
It’s also the area in which they plan to increase the most investment in 2025 — when compared to other focuses like images, UGC, and live streaming — with 75% planning to keep their current investment level and 17% planning to increase theirs.
Source
The number one way marketers are using AI is for content creation — specifically for assistance with tasks like writing copy, creating images, and generating ideas from scratch. According to HubSpot findings, about 56% of marketers are using AI to…
Unlock HubSpot’s Exclusive Research & Content Library – Free Access
Please in order to proceed
Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to…
Every content team has a different idea of what ‘on brand’ means — until you…
I remember when ChatGPT first launched. The entire marketing community was split on whether they…
AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10…
There are some lessons you only learn when life hits you hard. This week’s master…
In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives…