A/B Testing

How to Determine Your A/B Testing Sample Size & Time Frame

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting…

3 months ago

How The Hustle Got 43,876 More Clicks

Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total.…

3 months ago

How to Do A/B Testing: 15 Steps for the Perfect Split Test

So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing…

8 months ago