No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most…
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and…
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting…
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total.…
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing…