When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative…
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what…
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social…
AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95%…
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only…