Artificial Intelligence

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results…

5 months ago

How to Generate Video Scripts With AI

I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow…

5 months ago

How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle…

5 months ago

9 Best AI Marketing Bots I Use at Work in 2024

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit.…

5 months ago

I Tested 7 AI Tools for Graphic Design, Here Are My Favorites

Graphic design has come a long way since I started in the arts nearly a decade and a half ago.…

6 months ago

AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic…

6 months ago

I Tried Creating a YouTube Channel Using Only AI

Recently, I came across a viral video from Jensen  Tung, a talented creator on our HubSpot Creator Network. In the…

6 months ago

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow,…

6 months ago

Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it…

6 months ago

10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]

As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing…

6 months ago

INBOUND 2024: Co-creating with AI to Drive Growth

The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature…

6 months ago

Best AI Tools for B2B Marketing in 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing…

6 months ago

How to Use AI Personalization Tactics to Scale Marketing Growth

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing…

7 months ago

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your…

7 months ago

The Best AI Recruiting Tools in 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success,…

7 months ago

Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit…

7 months ago

AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]

The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns…

7 months ago

The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]

A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into…

7 months ago

New Marketing Jobs That Focus on AI [Data + Examples]

Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing…

7 months ago

7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent…

7 months ago