Artificial Intelligence

Generative engine optimization: What we know so far

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative…

2 months ago

Multi-agent AI systems — how this AI tech stack can power your marketing org

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had…

2 months ago

How much does AI cost? Here are the industry averages

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution:…

3 months ago

Don’t fear AI tools — use them to build the life you actually want

When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building…

3 months ago

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and…

3 months ago

15 AI tools to streamline your social media strategy

It’s no secret that content is king. And with more and more channels to keep up with — each requiring…

3 months ago

AI agents for marketing — I talked to experts about the benefits

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most…

3 months ago

How AI Will Impact Advertising, According to Top Marketing Executives [New Data]

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to…

3 months ago

The Best AI Search Engines to Try

I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs.…

3 months ago

The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing

Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages…

4 months ago

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence…

4 months ago

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others…

4 months ago

Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those…

4 months ago

AI Agents Will Kill Marketing As We Know It — Here’s What the Future Actually Looks Like

Picture this: consumers no longer see ads, compare software options, or visit websites to research products. Instead, AI agents handle…

4 months ago

AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even…

4 months ago

These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers.…

4 months ago

11+ Real-World AI Agent Examples

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a…

5 months ago

AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.

Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen.…

5 months ago

How AI Will Revolutionize the Future of Business, According to HubSpot’s CMO

With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep…

5 months ago

Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same

“If you build it, they will come” worked well in "Field of Dreams.” But, like a lot of marketers, I…

5 months ago