As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing…
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing…
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your…
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success,…
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit…
The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns…
A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into…
Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing…
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent…
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of…
Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called…
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether…
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching…
I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I…
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool…
In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include…
Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have…
ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how…
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie…
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns…