Artificial Intelligence

Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists

Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality…

7 months ago

3 Missteps with AI Image Generation and How You Should Be Using Them

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic,…

7 months ago

5 Ways that AI Analytics Tools Can Make You a Better Marketer

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really…

8 months ago

Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp…

8 months ago

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results…

8 months ago

How to Generate Video Scripts With AI

I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow…

8 months ago

How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle…

8 months ago

9 Best AI Marketing Bots I Use at Work in 2024

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit.…

8 months ago

I Tested 7 AI Tools for Graphic Design, Here Are My Favorites

Graphic design has come a long way since I started in the arts nearly a decade and a half ago.…

8 months ago

AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic…

8 months ago

I Tried Creating a YouTube Channel Using Only AI

Recently, I came across a viral video from Jensen  Tung, a talented creator on our HubSpot Creator Network. In the…

8 months ago

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow,…

9 months ago

Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it…

9 months ago

10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]

As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing…

9 months ago

INBOUND 2024: Co-creating with AI to Drive Growth

The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature…

9 months ago

Best AI Tools for B2B Marketing in 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing…

9 months ago

How to Use AI Personalization Tactics to Scale Marketing Growth

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing…

9 months ago

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your…

9 months ago

The Best AI Recruiting Tools in 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success,…

10 months ago

Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit…

10 months ago