B2B marketing

My Favorite B2B Email Marketing Examples and What Teams Can Learn

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting…

4 months ago

Is B2B Telemarketing Making a Resurgence? Here’s What the Experts Say

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads,…

6 months ago

B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on…

6 months ago

The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…

6 months ago

Inside the B2B Marketing Funnel — Everything I Know as a Marketer

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising…

6 months ago

How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…

7 months ago

The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…

8 months ago

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So…

9 months ago

Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned

I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial…

9 months ago

Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance…

9 months ago

Optimizing B2B Conversion Rates — All My Tips and Strategies

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing…

10 months ago

Getting B2B Ecommerce Right — Here’s What I Learned From Experts

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over…

10 months ago

Understanding B2B2C Marketing: A Comprehensive Overview

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts,…

11 months ago

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve…

11 months ago

16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]

B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen…

11 months ago

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

Author Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more…

12 months ago

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Author Fospha Team Date published March 12, 2024 Categories Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports…

1 year ago

Fospha’s Insights to Unlock eCommerce Growth in 2024

Author Fospha Team Date published February 19, 2024 Categories In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation…

1 year ago

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem…

1 year ago

Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok…

1 year ago