A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting…
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads,…
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on…
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising…
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you've subscribed to. So…
I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial…
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance…
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing…
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over…
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts,…
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve…
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen…
Author Fospha Team Date published May 29, 2024 Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more…
Author Fospha Team Date published March 12, 2024 Categories Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports…
Author Fospha Team Date published February 19, 2024 Categories In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation…
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem…
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok…