Buyer Personas

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and…

2 months ago

Content Mapping 101: The Template You Need to Personalize Your Marketing

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact,…

4 months ago

How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

Us marketers know that marketing according to data points alone isn’t enough to get meaningful engagement—that’s the job of a…

5 months ago