My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black…
Forums provide the opportunity to build an online community that allows your audience to connect in a place where they…
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If,…
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook,…
Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience…
As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a…
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community…
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As…
They say if you can measure it, you can manage it. So how do you measure a community? That’s not…
If you’re trying to start or grow a community around your brand, these community management best practices might just do…
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers…
The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love…
A few years ago, I had to manage a Facebook community for a TV station I was working for as…
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it…