A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep…
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math.…
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.…
One of the most underrated skills you can have as a marketer is marketing research — which is great news…
“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we…
Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A…
Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers…